Flourix Wealth
When established financial advisor Rachel O'Connor reached out to us, she wasn't looking for just another rebrand.
After five years of building Flourix Wealth into a thriving practice, she was ready to embrace an exciting new chapter – one focused on empowering women to take control of their financial life.
The goal was to create a space that felt unmistakably "Rachel": where her personality shines through in every colour choice, every word, and every image.
flourix.com.au
MADE POSSIBLE WITH:
Brandspark strategy workshop
Business name consulting
Brand identity design
Website messaging, design + build
Stationary + email signature
The Challenge
Rachel had built a solid foundation, but her vision had evolved.
After working with a wide variety of clients over the years, she knew she knew exactly where she could make the biggest impact - helping capable women take control of their financial lives, whether they're flying solo or partnered.
She needed a brand that would:
Be fresh, bold and uplifting.
Look, sound and feel true to her - warm, welcoming and judgement free.
Normalise the uncertainty many women feel about money.
Make financial planning feel less scary.
The Transformation
A visual brand identity that makes you go “Wow"!”
The moment you see it, you feel it. From the logo to the carefully curated colours, fonts, icons and patterns, every visual element was designed to set Flourix Wealth apart from the corporate bland that saturates the financial services world.
A website that feels like home
Forget stuffy financial websites that make your eyes glaze over. We created a digital space that feels like walking into Rachel's world - warm, welcoming, and wonderfully real. No corporate jargon here, just straight talk about building the life you want.
Words that make you say "That's So Me!"
Every headline, every sentence was written to make Rachel's ideal clients stop scrolling and think "Finally, someone who gets it!" Because let's face it - when you're looking for financial advice, you want someone who speaks your language.
Photos that tell a story
Rachel teamed up with an amazing photographer to capture the real magic - those genuine moments with clients, and the confident energy she brings to every conversation. No stiff corporate headshots here!
Absolutely thrilled with my experience at Brandover! Lisa and Aynsley were instrumental in helping me rebrand my business. They took the time to understand my vision, clarified my niche, and created a stunning new brand identity that truly reflects my values. The website they built is not only beautiful but also user-friendly, making it easy for my clients to connect with my services.
Thanks to their expertise, I now feel incredibly proud of how my business looks and feels from the outside. I can’t recommend them highly enough! If you’re looking to elevate your brand, Lisa and Aynsley are the dream team to work with!
- Rachel O’Connor, Principle Advisor | Flourix Wealth