Lume Wealth
A very warm and wonderful welcome to a new financial planning brand on the block- Lume Wealth.
The brainchild of experienced Financial Advisor Morgan Hayward, Lume Wealth specialises in guiding clients through major financial events and transitions.
Their north star is to guide their clients toward the light, empowering them to build, rebuild and transition with confidence.
lumewealth.au
MADE POSSIBLE WITH:
Brandspark strategy workshop
Business name consulting
Brand identity design
Website design and messaging
Stationary + email signature
Website build by Simply Advice Websites
The challenge
Starting fresh: To come up with a new business name that resonates with both men and women.
Standing out: Differentiate the business from the flock of financial advisors.
Balancing act: Create a brand that is polished yet approachable, without appearing too boogey or too boring.
Clear communication: To show the breadth and depth of services and expertise while still being direct and clear with words and visuals to speak to the ideal clients sans jargon or corporate language.
The outcome
Standout business name: "Lume Wealth," truly resonates with Morgan's mission and client base.
Distinct identity: This brand identity pops and authentically reflects Lume Wealth's unique vibe, with a custom-made pattern adding extra flare to the visual impact.
Engaging messaging: Clear, direct, punchy website messaging infused with Morgan's personality to resonate deeply with her ideal clients.
A clear place in the market: Positioned as an experienced, approachable expert specialising in helping people make informed financial decisions through big life changes.
Semiotics:
Crafting landing pages with relatable language and Morgan's unique personality, Lume Wealth's website delivers engaging, targeted messaging that resonates deeply with ideal clients.
Not all heroes wear capes, but these women should!
I was referred to the Brandover ladies as I was in urgent need of a rebrand as I needed to exit my existing advice business, and quickly.
The ladies took the time to get to know my personality, my vision, my service offering and crafted my brand around this. The session started with a style guide, a naming session and then moved into website design and content.
I am not the creative type, so I cannot express how grateful I am for these ladies for creating my brand and bringing this to life.
My brand is a true reflection of me, and everyone has commented on the wonderful job they have done.
I cannot recommend these ladies enough, they are worth their weight in gold!
- Morgan Hayward | Lume Wealth