FAQs

Absolutely! We work with anyone in the money world - accountants, mortgage brokers, consultants - basically professionals who help clients make smart decisions about their finances. If you're in the business of financial guidance, we're your people.

We speak your language. After years in this industry, we understand the unique challenges financial advice businesses face. We know your compliance headaches, how licensing works, and what makes clients tick in this space. You won't waste time explaining what an AFSL is or translating financial concepts - we've got that covered.

Before building your brand, message, website and content, we need to understand who you love to help, what lights you up and what sets you apart from the thousands of other money advice businesses.

The Brandspark workshop lets us dive into that genius head of yours to extract your standout ideas, points of view and personal philosophies. And the resulting Brandspark Blueprint forms the foundation for our creative direction moving forward.

Authenticity and relatability are at the heart of everything we do, qualities we uncover during the Brandspark experience.

After the Brandspark, there's no pressure to continue working with us. You are free to take the valuable findings and recommendations and run with them yourself.

Absolutely! We work remotely with clients all over Australia. Lisa wields her word magic from Kingscliff in Northern NSW. Aynsley unleashes creative mastery from her office on the Gold Coast.

Absolutely. You can get all the pieces of your brand, website and content built by contractors on one of the many freelancer platforms.

Some critical questions to consider before venturing down the DIY freelancer path:

• Do they have experience in the financial services industry?

• Can one freelancer do everything you need them to do without you constantly giving them instructions and direction?

• How much time are you going to spend managing all the projects?

• Do you have to provide the copy (words) for the website and any collateral?

• How much experience do they have as a website copywriter and graphic designer?

• Do they think strategically with your business goals, 'why' and ideal clients at the heart of everything they do?

• Who can you speak to if you have questions and new ideas down the track?

Or, you can eliminate all that guesswork and hassle and let the Brandover team do it all for you!

We love building our clients' websites on Squarespace for several reasons:

• It's an ideal platform for small businesses because of its elegant simplicity in design and usability.

• Squarespace ensures the security and reliability of your website by handling server maintenance, updates, and backups.

• Unlike some other website platforms, you don't have to worry about updating plugins and doing theme updates.

• Once your website is built, you can easily maintain the site yourself. We provide you with a training session at the end of your Brandover program to teach you how to upload your FSG, update content, and add blog posts.

• Squarespace provides excellent customer support.

We're a complete brand transformation team handling everything from strategy to visual design to web development. However, if you have an existing web team you love, we're happy to collaborate by providing the strategy, messaging, and design elements they need to build something that truly represents you.

Yes, but with a twist. Our Brandlift™ services are exclusively available to clients who've completed our Brandover process. 

Our Brandlift services are designed to help get your message in front of more of the right people, help you convert eyeballs into appointments and equip you with the tools and confidence to grow your business with sustainable, meaningful marketing.

From newsletters look forward to reading, social posts that add value, authority-building tools like educational material, presentations, client case studies and more.

It's like trying to decorate a house before the foundations are set. Without clear messaging and a strong brand identity, your marketing efforts scatter in all directions. We've seen too many businesses waste money on random tactics before getting the basics right. Our process ensures everything you do after the Brandover works harder because it's built on solid ground.

We believe in clarity and no surprises when it comes to pricing. Here's how our investment structure works:

It all starts with a Brandspark® workshop — $1,250 + GST for solo adviser businesses and $2,500 + GST for multi-adviser/multi-service businesses. During this session, we get inside your brain, create a brand strategy, scope your project, and provide a fixed price proposal tailored to your specific needs.

Brandover® transformation projects (brand identity + messaging + website) start from $15,000 for a completely done-for-you service. This investment varies based on the complexity of your business and what you need.

Our VIP marketing service delivers strategic, done-for-you marketing from $2,000 per month. We handle the thinking and the doing so you can focus on your clients. (Exclusively available to Brandover clients.)

Your brand is your personality and how you present yourself to the world. It's your edge - the essence of who you are, your values, and what makes you different.

Marketing is about the conversations you have and connections you make. It's how you reach out, engage, and build relationships with potential clients. It's the practical activities that get your brand in front of the right people.

Without a solid brand, your marketing lacks substance. Without effective marketing, your brilliant brand stays hidden.

The sweet spot?

When your authentic brand shines through every marketing touchpoint, creating that "finally found my people" moment for ideal clients.