Salus Financial
It’s new beginnings for the Salus Financial brand but their roots run deep. Launched into the world as a fresh financial planning brand, Salus Financial marks the fusion of David and Marc’s businesses, blending decades of expertise.
Salus (Latin: salus, safety, salvation, welfare) was the Roman goddess of safety and well-being (welfare, health and prosperity)
Made possible with:
Brandspark® strategy workshop
Brand identity Design
Website messaging + design
Website build (Squarespace)
Stationary
Social Media Headers
The challenges:
Starting Fresh: Salus Financial was a new brand trying to make its mark.
Blending Voices: David and Marc were unsure how to combine their personalities and voices into one message.
Honoring Heritage: They wanted to show their Italian roots without being over the top.
Finding the Right Words: They knew what they wanted to say, but struggled to put it into clear, engaging language.
Balancing Act: They aimed to be seen as both experts and approachable, but didn't know how to convey this.
The outcomes:
One Clear Voice: We helped David and Marc create a unified, engaging message that felt natural.
Subtle Heritage Touches: Their Italian heritage was woven into the brand in a way that felt authentic and tasteful.
Clear Communication: We turned their ideas into clear, compelling words that connected with people.
Friendly Experts: The new brand struck the right balance between being professional and approachable.
Strong Connections: Clients felt a real connection with Salus Financial, leading to more trust and engagement.
Standing Out: Salus Financial became a memorable name in the financial planning world, setting them apart from the rest.
Brand strategy and development:
“An elegantly simple and stylish brand to appeal to discerning, time poor professionals and business owners.”
Brand collateral:
Website design and development:
“A website that’s welcoming and reassuring, inspiring visitors to book a chat to start the conversation.”
Its been a pleasure working with you. The brand and website is amazing! The words and the design have captured us and our business in a way that Marc and I would never have been able to do!!
- David Palermo, Practice Principal | Salus Financial