Engine Financial Services
Alec Berry, Director of Engine Financial Services, approached us with an exciting opportunity - to create his new financial advice brand, including logo, strategy, and messaging.
In another terrific collaboration, Engine Financial Services partnered with Simply Advice Websites to bring their website vision to life.
The final product is a brand design that positions Engine Financial Services on the right path from day one, ensuring Alec’s advice practice is well-positioned for long-term brand success.
MADE POSSIBLE WITH:
Brandspark strategy workshop
Brand identity design
Website design and messaging
The challenge
Whilst designing a brand for a new financial advice business was an exciting opportunity, it also presented a challenge.
Bringing with him a wealth of experience in the industry, Alec had many ideas and plans for his practice.
Through our work with Alec, we needed to:
Define a clear brand voice.
Attract ideal clients.
Plan with a future-forward purpose.
The outcome
Engine Financial Services began its brand positioning strong from the get-go.
The logo is sleek and cleverly designed for the brand name.
The website features custom images and strategic messaging with a modern design that supports Engine Financial Service’s client experience including seamless navigation.
Engine Financial Service’s website is also built for speed and security and is easily edited by Alec for ongoing updates, increasing SEO.
Launch communications were crafted to share the exciting rebrand with clients and social media.
Color Palette: The use of dark green with beige accents creates a sophisticated and trustworthy look, conveying stability and professionalism.
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Typography: The modern font used for "engine" suggests innovation and efficiency. The sans serif font used for body copy is approachable and legible.
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Overall Design: The combination of contemporary and classic elements achieves a balanced brand identity, reflecting both forward-thinking and reliability.
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Iconography: The logo icon features an abstract "e" and the circular lines suggest connectivity and the cyclical nature of financial growth. A nod towards movement and progress.
While I had an idea of the brand that I wanted to build, the team at Brandover helped me get clarity on the brand vision and target market. They then helped to transform this into a professional website that speaks to my ideal client through tailored copy and striking imagery.
I would highly recommend Brandover to anybody looking to deliver a fresh and engaging website.
- Alec Berry, Financial Adviser | Engine Financial Services