Advice Street
Hello Advice Street 2.0!
Four years into building Advice Street, Steve Hastie had reached an inflection point where his DIY'd brand and website weren't cutting it. In his words, his whole online presence felt like "amateur hour."
He had solid foundations, with clients singing his praises and a steady flow of high-calibre referrals. But the disconnect between his online world and real life was real – and it was holding him back.
We helped Steve close that gap, building a relatable, memorable brand experience that positions Advice Street for its next phase of growth.
advicestreet.com.au
MADE POSSIBLE WITH:
Brandspark strategy workshop
Brand identity evolution
Website messaging
Website design and build
LinkedIn profile optimisation
Google Business profile optimisation
Client experience documents
Email newsletter content consulting
The challenge
The idea of revitalising his brand had been rattling around in his head for a while, but it felt like a big undertaking with lots of moving pieces. He knew exactly what he wanted:
To feel confident that when someone says "Hey, go check out Steve or Advice Street online," what they find will impress them.
To have professional, consistent branding across every client touchpoint.
To revamp his Word On The Street client newsletter.
The transformation
The Advice Street brand has gone from “amateur hour” to “WOW”. It’s a seamless experience from the virtual world to reality. The moment the ideal clients discover Steve or Advice Street online, they’ll instinctively recognise that this is a business that truly means business.
The good stuff you can see
A fully evolved brand that goes well beyond the logo - colour palette, fonts, custom icons, design elements.
A website that looks and sounds like Advice Street - language Steve uses in client conversations with real photos of Steve, the team and clients (no stock photos in sight).
Sharpened Google Business and LinkedIn profiles so Steve and Advice Street look sharp where people might find them.
On-brand email signature template for polished consistency across the team.
A suite of client experience documents that deliver a premium experience from FSG to signed agreement to SOA.
Reimagined Word On The Street newsletter - simple for the team to create, engaging for clients to read.
Brand assets and templates to keep everything looking sharp as Advice Street grows.
The unseen gold
Confidence - Steve no longer cringes when he thinks about people landing on his website - he’s pumped and confident about his online presence.
Trust - When someone discovers Advice Street online, they immediately sense they've found a business that has thoughtfully invested in conveying its value to the right people.
Clarity - Steve is very clear about the clients he wants to attract and can focus his energy on getting more of these perfect clients.
Energy - The team will save time on the monthly newsletter since they'll no longer have to wonder what to write.
Consistency - Advice Street has a solid foundation for any future marketing with a clear message that is authentic and relatable, and a distinct visual style with guidelines for consistency.
Before working with Brandover, I felt stuck. I knew I needed more than just a nice-looking website—I needed something that truly reflected my brand and connected with my clients. I had a vision of what I wanted, but I had no idea how to bring it to life or even where to start.
The process of working with Lisa and Aynsley at Brandover was eye-opening. It quickly became clear that this was about so much more than just creating a website; it was about building a seamless and consistent flow from online to offline. Their thoughtful approach and attention to detail made the entire experience feel effortless yet transformative.
Now, I have a website that’s more than just a digital presence. It’s a true reflection of who I am and what I stand for, and I couldn’t be prouder to share it with the world. It perfectly aligns with my message and feels like an authentic extension of my business.
Thank you, Lisa and Aynsley, for helping me unlock the hidden value of my brand. You’ve made a lasting impact on both my business and my confidence.
- Steven Hastie | Advice Street